Resources Library by ANA

Retail image studies

The paper describes how retailers in the automotive business who are generally action oriented, overly concerned with prices charged and wanting to see real results in a short time frame can be made aware of their store image. Store image is here...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Dick Hage

June 15, 1987

Relearning customer service at the U.S. auto dealer

The consumer has ambivalent feelings about the new car dealer, who has long been protected by the exclusive franchise system. In the U.S. market there are signs that the dealer franchise system is already undergoing a revolution, caused by changes in...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Philip Wade

Company: JD Power

June 15, 1987

Assessing the changes in the attitudes of new passenger car buyers in three Arab countries

The paper will present findings extracted from an annual multi-country syndicated survey among new passenger car buyers. The purpose of this paper is to highlight and explore the attitudes of car buyers and their mode of screening and selecting new...

Catalogue: Seminar 1987: Research In Arab Countries

Author: George Laham

June 15, 1987

Horse racing sponsorship

The choice of horse racing sponsorship can solve the problem of being in touch with the most difficult target: the wealthy. The cost effectiveness of this operation is, by large, at the top of the scale. That's why it seemed worthwhile to consider...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Tino Biglia, Ruggero Mazzini

November 6, 1985

Lancia 1984 grand galá

Before the Lancia Grand Gala 1984 can be presented within the framework of brand promotion activity it is necessary, indeed absolutely essential, to define the background. Above all, the overall auto market is as we shall see in direct contrast to...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Authors: Tino Biglia, Franco Cagnasso

November 6, 1985

The contribution of research to corporate and strategic planning

The essence of Volvo's strategic guidelines about people is more a matter of leadership than money. The more one gives, the more one receives in return. People both inside and outside the company must be the two key priorities. The result will be...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Göran Carstedt

June 15, 1985

The contribution of research to General Motors' corporate communications strategy in the U.K.

This paper, prepared jointly by a client company, an advertising agency and a research agency, is designed to demonstrate the contribution of a major programme of research to policy decisions in the area of the corporate communications of a worldwide...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Eric Fountain, Ian Parker, John A. Samuels

June 15, 1985

Relevance of young people's environmental attitudes to future transportation developments

In this paper we are concerned with the development of a market - the passenger car section - that is to be described as narrow, for it is on the threshold of maturation, and this means a special challenge for market research and marketing...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Gerhard Mattrisch, E. P. W. Minx

June 15, 1984

Interviewing and qualitative analysis by computer in the passenger car market

This paper gives the background, research techniques used and a broad outline of the results of research undertaken by Renault UK Ltd into the passenger car market. The paper goes through all the stages of research and covers Stage III in particular...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Daniel O'Donoghue, Howard Thomas

June 15, 1984